Personalised AI Coaching – Stage 1 Report

The Stage 1 report by Ilse White and Janet Benson (November 2024) explores how generative AI can enhance professional coaching by combining human coaching principles with AI chatbot design. It highlights benefits such as scalability, accessibility, and personalised support, while acknowledging limitations like lack of empathy, ethical concerns, and trust issues. The proposed DAIC framework outlines best practices for AI coach design, focusing on trust, transparency, and evidence-based coaching. The report advocates for hybrid models where AI supports human coaches, and calls for further research into effectiveness, ethical standards, and user acceptance to ensure responsible and impactful integration of AI in coaching.