Personalised AI Coaching – SotM/SotA Report

This report examines how AI is reshaping the coaching landscape, highlighting rapid market growth and new hybrid models that blend human expertise with AI-driven support. Platforms like CoachHub and Valence demonstrate how AI can enhance goal setting, feedback, and learning at scale. While AI offers efficiency and accessibility, it still lacks the empathy and ethical judgment of human coaches. The report concludes that the future lies in hybrid, ethical, and evidence-based approaches that expand access while preserving the human connection at the heart of coaching.