Personalised AI Coaching – Coachee Persona JTBD Report

This Jobs To Be Done (JTBD) presents a detailed persona of "Cormac," a 42-year-old product manager in a large tech company, developed through a Jobs-to-be-Done (JTBD) workshop focused on personalised AI coaching. Cormac is ambitious, curious about new technologies, and motivated to improve his leadership and management skills, but struggles with time management, stress, and maintaining a healthy work/life balance. He seeks coaching and development opportunities to upskill, gain confidence, and stay relevant in a fast-changing work environment. Influenced by peers, managers, and online communities, he values trusted, accessible resources and is cautious about vulnerability and trust in coaching experiences. The report outlines his key needs, desired outcomes, barriers, and potential interview questions to validate assumptions, aiming to inform the design of effective AI coaching solutions.