Personalised AI Coaching – Coach Persona JTBD Report

This Jobs To Be Done (JTBD) report outlines a detailed persona named Cathy, a 52-year-old executive coach navigating her second career, who is motivated to grow her business and be seen as a thought leader by integrating AI into her coaching practice. While she is enthusiastic about innovation and personalisation, she remains cautious due to ethical and data privacy concerns. Her buying decisions are influenced by peer recommendations, events, and product trials, and she seeks tools that help her scale, save time, and deliver high-quality coaching. The report ranks her key needs, desired outcomes, and barriers, and proposes interview questions to validate assumptions about her use of technology and AI in coaching.