Birva Mehta
UX/UI Specialist
Birva Mehta is a UX/UI Specialist with a Master’s in Digital Media with Business Analytics from South East Technological University and a Bachelor’s in Product Design from the MIT Institute of Design. She has worked in the ed-tech sector for over seven years. At Barnes and Noble Education, she has contributed to several high-impact projects involving learning management systems, analytics platforms, onboarding portals, and degree planning tools, significantly improving interactions between faculty and students in university education. Her expertise includes user research, employing design thinking processes, prototyping, refining interaction design, and conducting user testing, all grounded in a data-driven approach to deliver intuitive and transformative digital educational solutions through technological enhancements.