Mairead Brady

Mairead Brady is an Assistant Professor at the Trinity Business School, Trinity College Dublin. She lectures at undergraduate and postgraduate level, supervise PhD students and engage with practice through executive education and active industry links.

Her management roles include the directorship of the BA in Computer Science and Business. Her research and teaching focuses on the role and impact of digital technologies in intra-extra organisational relationships and in management education. Her current research projects focus on data analytics, organisational metrics and social media challenges.

She is also conducting research on the role of simulations and gaming in third level and has a funded project on Technology Enhanced Assessment – the staff perspective. She is co-author on the European edition of the well-known Philip Kotler et al., Marketing Management textbook. She has co developed an educational simulation with Pearson Publishing which is used widely in European Universities. She chaired the Irish Game Based Learning Conference (2016) and the Irish Academy of Management (2004).

She has over 100 journal articles, book chapters, conference proceedings and other work. She is also a reviewer for many academic journals. She provides consultancy to national and multinational firms in Ireland and aboard. She is a member of the European Academy of Marketing, the Academy of Marketing (UK and Ireland) and the American Academy of Management where she is secretary of the Management Education and Development Division.

She is valued as a researcher and as a teacher having recently gained the Provost Teaching Award (2017). She is currently conducting extensive research on the role of simulations and gamification in the third level education space, working with colleagues from the School of Education. Dr Brady has in excess of 90 refereed journal articles, book chapters and conference papers covering a range of marketing issues.