Bob Mosher is a senior partner and the Chief Learning Evangelist at The 5 Moments of Need™, an organisation that specialises in helping learning professionals design, develop, and measure effective learning and performance support through the 5 Moments design methodology.

Bob has been an active and influential leader in the learning and training industry for over 30 years, has won two lifetime achievement awards and is renowned worldwide for his pioneering role in new approaches to learning.

Bob started his career in adult education with Element K. He was their Executive Director of Education for 16 years where he helped direct and influence their learning model and product. Before joining APPLY Synergies he was with Microsoft, where he was Director of Learning Strategy and Evangelism.

During his career, Bob has worked with global clients such as Mc Donald’s, Hitachi, Disney University, Boeing and ExxonMobil. He is also the Learning Advocate for the Masie Center. Bob’s role is to keep his eye on the pulse of the industry, as well as the needs of the Masie Consortium’s members. He is an advocate for innovative and new learning approaches.

He is the co-author of two books: Training for Results and Innovative Performance Support: Tools and Strategies for Learning in the Workflow.

Did you know that within the first 48 hours of your employees attending a traditional training or learning event, their knowledge retention drops to 33 percent?  So why are training departments still spending the vast majority of their budgets on formal training efforts? Everyday L&D is being pressured more and more to show a return on investment for the money spent in “training”.  Workflow Learning and designing for the 5 Moments of Need can help us move into the workflow and measure impact in ways training alone can never do.  It also has a profound effect on training events, often reducing them by up to half the time needed, while making them even more impactful.

This session will address the methodologies behind workflow learning (designing for learning while doing), and how it can help us have a different level of conversation with those we serve and help us influence the effectiveness of the business in remarkable ways!

In the session you will learn:

• What are the 5 Moments of Learning Need;
• What is Workflow Learning: Methodologies and concepts;
• What does Workflow Learning look like when designing a 5 Moments of Need solution
• What are the design considerations when integrating Workflow Learning into an existing learning approach