publication

Research Report: The Use of Serious Games in the Corporate Sector

Corporate training is facing major challenges. Employees are no longer engaging with traditional forms of training including eLearning, finding the whole experience ‘unexciting’ and ‘boring’. Consequently, there is a need to make training more engaging, relevant and ‘sticky’ because a well trained workforce impacts key business drivers.

Member content

Compounding this situation is the growing numbers of ‘millennials’ entering the workforce. According to Bersin and Associates, by 2014, 47% of the US workforce will be under 35.

To address these industry challenges, the Learnovate Centre has released a state-of-the-art research report that focuses on the use of serious games in the corporate sector.

This 38-page report covers the following aspects:

The Pedagogy of Game-based Learning
The Research Evidence to Support Game-based Learning – including the impact on learning performance
The Uptake of Serious Games in the Corporate Sector – including examples of serious games usage in the corporate sector
Key Considerations for Designing Serious Games

Lynda Donovan, the report’s author and Pedagogical Lead at the Learnovate Centre, will present the research report on Thursday, 6^th June at the Irish Symposium on Game Based Learning 2013.

Want to read more?

Become a Learnovate member

Our members get access to cutting edge research, exclusive events and our growing global community of members.

Become a member Member Sign in

More publications

Start with the human – using AI to supercharge learning design

When Stella Collins was working in IT in the early 2000s, a conversation with a colleague opened a new door in her mind.

AI, academic integrity and all-inclusive education

Content restricted.

Skills and standards can guide a rapidly changing education sector

Content restricted.

Humans at the front, AI at the back – the art of digital coaching in personal development

How can we harness the power of AI for personal development, but keep that all-important human connection? This has been a burning question for Irish start-up Zelfio, which has worked with Learnovate to create a digital coaching and personal development app.

A quick look at how to decide the starting point for your next digital project

At Learnovate we work with organisations looking to leverage the power of technology to enhance learning outcomes. We find their ideas range from improving how they do what they do already, to coming up with the next big idea. This short article is to bring some clarity to: the areas; the differences; and the different supports we find work.

Barriers to technology integration in K-12 classrooms

The 90s were a time of creativity with innovations such as e-commerce, the Hubble Space Telescope and the resurgence of double denim. With such abundant creativity, one could be forgiven for missing the ground-breaking classification developed by Purdue University’s Peggy Ertmer in 1999.

View all publications